ElephantDrive
Protecting what matters most, for over 15 years.
Making cloud backup feel effortless
ElephantDrive has safeguarded the memories of families worldwide through cloud backup and storage. We redesigned the complete brand identity and product experience — from logo construction to mobile apps — making something inherently technical feel intuitive and trustworthy.
The project spanned brand strategy, visual identity, UI/UX design, illustration, and a custom icon system — a full-spectrum effort to redefine how users perceive and interact with cloud storage.
Building a living brand system
The brand identity was engineered from the ground up — starting with a logo mark built on precise geometric ratios. Every element, from the icon grid to the wordmark spacing, follows a modular system that scales cleanly across print and digital contexts.
We developed comprehensive guidelines covering logo construction, typography, color systems, iconography, and digital asset specifications — ensuring the brand speaks with one voice everywhere it appears.
Save Documents. Save Memories. Cloud storage you will love.
Redesigning the product experience
The web application was rebuilt around clarity and confidence. We replaced dense technical interfaces with clean visual hierarchies — file management, backup schedules, and storage overviews that communicate status at a glance.
Navigation was restructured around user intent rather than system architecture, giving each core function a dedicated flow optimized for real-world use patterns.
Extending across every touchpoint
The design system was carried through to iOS and Android applications, custom illustrations for marketing and help center pages, a full icon set for the web platform, and social media assets — ensuring every user touchpoint reflects the same visual language.
The best backup experience is one you never have to think about — until the day you need it.
